Monthly Archives: November 2013

How to Write an Effective Products or Services Page for your Website

By: 21st November 2013 Content Marketing No Comments

Sometimes you’re in the best position to act as your own copywriter – especially if your company is very technical or if you have penchant for writing. Yet despite your knowing your subject inside and out, writing the perfect products or services page can still be something you slog through, never feeling like you’ve “nailed it”. That’s because the way people read on the web is very different from reading a book. The title and the first few lines are sometimes all you have to attract your reader before they browse away. Look at what you’ve got written now: does…

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Making time to be Social

By: 15th November 2013 Social Media No Comments

There is only so much time in the day. On top of other work that needs to get done, more and more organizations are realizing the potential and necessity of social media marketing as a form of external communication, and they need someone to do it. This can seem like a daunting task, especially for smaller businesses with few resources. However, these businesses actually have an advantage of being both agile and personable. This particular blog post will provide tips for those types of organizations and focuses on the importance of making the time to be social. In the not…

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Need a good blog post? Find a trained chicken.

By: 7th November 2013 Content Marketing 1 Comment

Why read anything unless you hope to get something out of it? Why bother writing anything if not to provide some benefit? In the end, if you’re not entertaining or educating, it may be best to say nothing at all and save the reader the trouble of being annoyed. People may not want to hear what you have to say or buy what you’re trying to sell, but if you can at least be entertaining or educating, you’re a step closer to being engaging. More pointedly, when we have something boring to say, it may be beneficial to wrap the…

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