Monthly Archives: December 2013

A Look at the Current State of Hashtags

By: 9th December 2013 Digital Marketing, Social Media No Comments

By now, most people who use the internet know what a hashtag is (even my own mother!), or have at least heard of them. This is mostly due to an increasing number of people using social networks with hashtag functionality, as well as more and more organizations integrating them within their marketing campaigns. I first began using hashtags when I joined Twitter in 2008. It’s interesting looking back 5-ish years ago, when these were only used by “social media early adopters”, whereas today, it seems like every time I turn on my TV someone is telling me to hashtag this…

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Our Secret Sauce for Website Design: T-Shaped People

By: 6th December 2013 Web Design No Comments

First: What is a T-Shaped person? It’s someone who has a really deep skillset in one core area of expertise, but also possesses a breadth of wisdom and insight across disciplines. I like Jono Hey’s sketch from Sketchplanations.com: In an age where tech companies hire creatives, and creative firms hire techies – the whole notion of “finding the right people” literally has a whole new dimension added onto it. Vertical plus horizontal. So when we sit down and review a stack of resumé’s, sure we’re looking for deep technical knowledge in whatever your field of expertise is, but we’re also looking…

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Responsive Design Explained

By: 6th December 2013 Digital Marketing, Web Design No Comments

Chances are that if you have talked to anyone involved with the web development industry in the last couple of years, the term “responsive design” was mentioned to some degree. Responsive design is not a new concept, but in 2013 it has finally made the leap into boardrooms, as it has proved to be an excellent technique to make your website accessible to a mass audience. What is responsive design? Responsive design is a development technique that allows your website to adapt to the device your users are viewing it on. It also provides you with the capability to write…

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