Articles by Colin Goodwin

A Look at the Current State of Hashtags

By: 9th December 2013 , No Comments

By now, most people who use the internet know what a hashtag is (even my own mother!), or have at least heard of them. This is mostly due to an increasing number of people using social networks with hashtag functionality, as well as more and more organizations integrating them within their marketing campaigns. I first began using hashtags when I joined Twitter in 2008. It’s interesting looking back 5-ish years ago, when these were only used by “social media early adopters”, whereas today, it seems like every time I turn on my TV someone is telling me to hashtag this…

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Making time to be Social

By: 15th November 2013 , No Comments

There is only so much time in the day. On top of other work that needs to get done, more and more organizations are realizing the potential and necessity of social media marketing as a form of external communication, and they need someone to do it. This can seem like a daunting task, especially for smaller businesses with few resources. However, these businesses actually have an advantage of being both agile and personable. This particular blog post will provide tips for those types of organizations and focuses on the importance of making the time to be social. In the not…

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