Articles by Craig Mac Master

Need a good blog post? Find a trained chicken.

By: 7th November 2013 1 Comment

Why read anything unless you hope to get something out of it? Why bother writing anything if not to provide some benefit? In the end, if you’re not entertaining or educating, it may be best to say nothing at all and save the reader the trouble of being annoyed. People may not want to hear what you have to say or buy what you’re trying to sell, but if you can at least be entertaining or educating, you’re a step closer to being engaging. More pointedly, when we have something boring to say, it may be beneficial to wrap the…

Read More