Archives

How to Write an Effective Products or Services Page for your Website

By: 21st November 2013 Content Marketing No Comments

Sometimes you’re in the best position to act as your own copywriter – especially if your company is very technical or if you have penchant for writing. Yet despite your knowing your subject inside and out, writing the perfect products or services page can still be something you slog through, never feeling like you’ve “nailed it”. That’s because the way people read on the web is very different from reading a book. The title and the first few lines are sometimes all you have to attract your reader before they browse away. Look at what you’ve got written now: does…

Read More

Need a good blog post? Find a trained chicken.

By: 7th November 2013 Content Marketing 1 Comment

Why read anything unless you hope to get something out of it? Why bother writing anything if not to provide some benefit? In the end, if you’re not entertaining or educating, it may be best to say nothing at all and save the reader the trouble of being annoyed. People may not want to hear what you have to say or buy what you’re trying to sell, but if you can at least be entertaining or educating, you’re a step closer to being engaging. More pointedly, when we have something boring to say, it may be beneficial to wrap the…

Read More

Inbound Marketing: A Lesson from The Karate Kid

By: 31st October 2013 Content Marketing, Digital Marketing No Comments

Here’s a mind bomb that Yahoo Movies pointed out to me recently: Ralph Machio (the Karate Kid) is now older than Pat Morita (Mr. Miyagi) was when the original movie was filmed. Go ahead and Google it in a minute, but bear with me for a moment as to why I think that’s relevant to digital marketing. Having been reminded of the movie, I naturally had to re-watch it – if only to see how much my changed perspective on life in general – in turn, affected how I re-perceived the wisdom in the film. Everyone wants to wax poetic…

Read More