Blog

#Hashtags2 – A Tipping Point Between Success and Overuse

By: 7th March 2014 Digital Marketing, Social Media No Comments

Following my post from December, I found myself thinking I could make an amendment to it after watching an episode of The Tonight Show Starring Jimmy Fallon last week. If you’re not familiar with Mr. Fallon’s work, he’s best known as a cast member on Saturday Night Live from 1998 to 2004, and then became the host of Late Night with Jimmy Fallon from 2009 to 2014.

In the former, Fallon stood out through his impersonations, especially music ones (Barry Gibb Talk Show is my all-time favourite SNL skit). He carried over his ability to pull off spot-on impressions into his Late Night hosting gig, parodying the likes of Neil Young, Eddie Vedder, David Bowie, and many more. And seemingly every time he did one of these, it went viral. It’s a winning combination of comedy, musicality and simply “getting it” when it comes to social media (in a literal sense of the words – I mean, what’s more “social media” than a TV talk show?). He…

Read More

A Look at the Current State of Hashtags

By: 9th December 2013 Digital Marketing, Social Media No Comments

By now, most people who use the internet know what a hashtag is (even my own mother!), or have at least heard of them. This is mostly due to an increasing number of people using social networks with hashtag functionality, as well as more and more organizations integrating them within their marketing campaigns. I first began using hashtags when I joined Twitter in 2008. It’s interesting looking back 5-ish years ago, when these were only used by “social media early adopters”, whereas today, it seems like every time I turn on my TV someone is telling me to hashtag this…

Read More

Our Secret Sauce for Website Design: T-Shaped People

By: 6th December 2013 Web Design No Comments

First: What is a T-Shaped person? It’s someone who has a really deep skillset in one core area of expertise, but also possesses a breadth of wisdom and insight across disciplines. I like Jono Hey’s sketch from Sketchplanations.com: In an age where tech companies hire creatives, and creative firms hire techies – the whole notion of “finding the right people” literally has a whole new dimension added onto it. Vertical plus horizontal. So when we sit down and review a stack of resumé’s, sure we’re looking for deep technical knowledge in whatever your field of expertise is, but we’re also looking…

Read More

Responsive Design Explained

By: 6th December 2013 Digital Marketing, Web Design No Comments

Chances are that if you have talked to anyone involved with the web development industry in the last couple of years, the term “responsive design” was mentioned to some degree. Responsive design is not a new concept, but in 2013 it has finally made the leap into boardrooms, as it has proved to be an excellent technique to make your website accessible to a mass audience. What is responsive design? Responsive design is a development technique that allows your website to adapt to the device your users are viewing it on. It also provides you with the capability to write…

Read More

How to Write an Effective Products or Services Page for your Website

By: 21st November 2013 Content Marketing No Comments

Sometimes you’re in the best position to act as your own copywriter – especially if your company is very technical or if you have penchant for writing. Yet despite your knowing your subject inside and out, writing the perfect products or services page can still be something you slog through, never feeling like you’ve “nailed it”. That’s because the way people read on the web is very different from reading a book. The title and the first few lines are sometimes all you have to attract your reader before they browse away. Look at what you’ve got written now: does…

Read More

Making time to be Social

By: 15th November 2013 Social Media No Comments

There is only so much time in the day. On top of other work that needs to get done, more and more organizations are realizing the potential and necessity of social media marketing as a form of external communication, and they need someone to do it. This can seem like a daunting task, especially for smaller businesses with few resources. However, these businesses actually have an advantage of being both agile and personable. This particular blog post will provide tips for those types of organizations and focuses on the importance of making the time to be social. In the not…

Read More

Need a good blog post? Find a trained chicken.

By: 7th November 2013 Content Marketing 1 Comment

Why read anything unless you hope to get something out of it? Why bother writing anything if not to provide some benefit? In the end, if you’re not entertaining or educating, it may be best to say nothing at all and save the reader the trouble of being annoyed. People may not want to hear what you have to say or buy what you’re trying to sell, but if you can at least be entertaining or educating, you’re a step closer to being engaging. More pointedly, when we have something boring to say, it may be beneficial to wrap the…

Read More

Inbound Marketing: A Lesson from The Karate Kid

By: 31st October 2013 Content Marketing, Digital Marketing No Comments

Here’s a mind bomb that Yahoo Movies pointed out to me recently: Ralph Machio (the Karate Kid) is now older than Pat Morita (Mr. Miyagi) was when the original movie was filmed. Go ahead and Google it in a minute, but bear with me for a moment as to why I think that’s relevant to digital marketing. Having been reminded of the movie, I naturally had to re-watch it – if only to see how much my changed perspective on life in general – in turn, affected how I re-perceived the wisdom in the film. Everyone wants to wax poetic…

Read More

The Importance of Upgrading Your Browser

By: 17th October 2013 Web Design, Web Development No Comments

Did you know that you could be limiting your internet experience based on what Web Browser you use to view the web? Websites can act and look different based on what tool you use to view them. If you are using old browser technology then you are missing out and may not even know it. Web technology changes quickly and it is your web browser that ensures you can use and experience the best the web has to offer. Why Should I Care? The internet is always evolving and new security threats emerge. If you are running old technology you…

Read More